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FlatBurger MANAGEMENT TEAM
Robert Smith
Co-Founder, Chairman & Chief Strategist
Bob Smith has over 20 years experience creating and
managing interactive community and commerce businesses. He
started his first directory publishing company in 1984. Mr.
Smith became a member of AOL management team in 1992, where
his first assignment was helping large media companies such
as the New York Times, Tribune Company and Hachette
Filipacchi Magazines create their first online community
ventures. He went on to serve as General Manager of all of
AOL's community programming operations. He was founder of
AOL's Digital City, the first nation-wide city guide
service, growing that business to over $100 million in
sales.
Bill Phelan
Co-Founder & Chief Executive Officer
With over 20 years of operating, managing, and technical
and financial experience, Bill Phelan is an accomplished
entrepreneur and leader. Mr. Phelan was founder and CEO of
OneMade, Inc., a venture financed firm that operated an
"eBay like" e-commerce marketplace exchange, which was
successfully sold to America Online (NYSE: TWX) in May 2003.
Prior to that, Mr. Phelan led the acquisition of Florists
Transworld Delivery, Inc., and served as the Chief
Strategist and COO of the firm's technology and network
services business. FTD™ is the world's largest floral
technology services organization in the world connecting
over 20,000 domestic florists and over 40,000 international
florists through an e-commerce floral order exchange, the
Mercury Network™. FTD™ also operates the most popular
consumer facing e-commerce system to route floral orders
directly to participants in the Mercury Network™ through
FTD.com. FTD™ was sold to Leonard Green and Associates in
February 2004 and subsequently taken public (NYSE:FTD).
Justin Law
Chief Technology Officer & Vice President Product Strategy
Justin Law has more than a decade of accomplishments in
technology and product leadership in the mobile, search,
advertising and e-commerce industries. This experience spans
Fortune 500, mid-sized companies and venture backed
technology start-ups with broad ranging responsibilities
including general management, team leadership, business
strategy, product launch and market share expansion.
Prior to joining FlatBurger, Law was the Senior Director of Mobile Search at Infospace, Inc., where he was responsible for the development and distribution of Mobile Search engines across Tier 1 carriers in the United States and Europe.
Before joining Infospace, Law was a Product Principal at America Online, where he was responsible for the invention, development and deployment of patent pending technologies in both web search and advertising. He joined AOL through its acquisition of OneMade, Inc., a venture financed firm that operated an "eBay like" e-commerce marketplace exchange, where he serves as the CTO and VP Product.
Law holds an MS in Chemistry from Tufts University and a BA in Chemistry from the State University of New York at Oswego.
Joshua McWilliam
Co-Founder & Chief Software Architect
Joshua McWilliam is the primary technical resource and
evangelist for FlatBurger's third-party relationships, both
in the United States and overseas. Prior to joining the
FlatBurger team, Mr. McWilliam designed and implemented
systems in various industries, including banking, insurance,
and customer service. As CTO and co-founder of an online
retailer of performance auto parts, he managed the
development of an e-commerce system which controlled an
inventory of tens of thousands of parts and automatically
processed orders from their many manufacturers and
distributors. He also managed an online marketing campaign
that increased the company's sales by 400%. As a Senior
Software Engineer at AOL, Mr. McWilliam was responsible for
architecting the localization, co-branding, member
management and search systems for the AOL Classifieds
system. The search system enabled detailed searching and
logging of data by an unlimited number of custom attributes
per category, and powered all of AOL's Careers and Work
channel via its proprietary API.
Mr. McWilliam has worn many hats at FlatBurger, beginning as
a co-founder of the company. He was the first member of the
company to begin working with the DotNetNuke platform, and
has a significant amount of experience with both the
technical aspects and business use of the software. As a
DotNetNuke Core Team Project Leader, Josh is FlatBurger’s
primary interface with the DotNetNuke Community, and is
tasked with ensuring FlatBurger can help guide DotNetNuke to
its full potential.
Kim Su Lloyd
Vice President, Marketing
Kim Lloyd has over 16 years experience in the high-tech
industry with a focus on web and developer tools software
product marketing and management. In her role, she is
responsible for overseeing all aspects of FlatBurger
marketing including product marketing, marketing programs,
web, user / consumer experience, branding, and market
thought leadership. She will contribute to the product
strategy, growth strategy, vision and build-out of
FlatBurger solutions for the modular software community.
Lloyd joined FlatBurger from MapInfo Corporation in January 2006,
where she was responsible for Product Marketing worldwide.
In her 13 year tenure with MapInfo, she was a part of its
growth from early startup to 160 million in revenue
annually, 900 employees worldwide, and from a single to
hundreds of products distributed in over 60 countries. She
managed a team responsible for the product marketing,
launch, and marketing program strategy efforts for MapInfo
and drove a rebranding and positioning of the entire product
portfolio. The MapInfo portfolio spans solutions,
developer tools, data, applications, and services.
Lloyd holds an MBA from the Lally School of Management at
Rensselaer Polytechnic Institute and a graduate of State
University College at Buffalo with a bachelors degree in
Information Systems Management.
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